Don’t Fall Into the Branding Trap

brand trap

Do you know the difference between branding and brand development? This is where many Challenger Brands make a potentially fatal mistake and fall into the branding trap.

How to Write the Perfect Elevator Pitch

perfect elevator pitch

Wouldn’t it be great if everyone in your organization had exactly the same answer to the question, “What do you guys do?” An Elevator Pitch is a 30-second response to that question expertly crafted to define your company in a way that is relevant, meaningful and inspires the listener to act.