What's in a Tagline?

[Anyone who has ever gone through the experience of developing a company tagline knows just how difficult this process can be. How do you deliver a memorable message in a single, short sentence?
To develop an effective tagline, just like with any branding strategy, you must start by spending some time getting to the core of what your business is all about. Focus on not only what you do, but also how and why you do it. The How and Why of your business is typically your point of differentiation.
A tagline should not be humble. Use powerful words that connote emotions beyond the word’s definition. Developing a company tagline is not for the faint of heart.
Here are some tagline dos and don’ts:

  1. It should be no longer that seven words. Remember: the shorter the tagline, the better.
  2. If your company name is not descriptive of what you do, then your tagline should be.
  3. It must be used consistently, on all marketing materials, for no fewer than three years.
  4. It must be unique to your business. It cannot describe any of your competitors.
  5. It avoids using trite or predictable words like “customer-driven” or “friendly.”
  6. It should be true. It should be the soul of who your company already is or aspires to be.

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

This field is for validation purposes and should be left unchanged.

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.