Here is the second chapter of our journey into email marketing for Challenger Brands. In Part 1 we focused on marketing-specific email terms; now we highlight the technical terms of email marketing.
To help you better understand the world of email marketing, we assembled a list of email terms you need to know. In Part 1, we will highlight marketing-specific terms, whereas in the next part, we will focus on the technical terms.
Email is not dead. In fact, email is a huge part of your integrated marketing program, especially for Challenger Brands. But, those potential leads mean nothing if you’re not converting them.
Email marketing campaigns can be very powerful and cost-effective marketing tools. But, how can Challenger Brands develop a good email target list and attract more subscribers?
If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the November and December months. People are drawn to the stores like moths to a flame for their sweet, seasonal coffee drinks, pastries and gifts. It’s a one-stop shop for all your holiday needs.
Halloween is fast approaching, and you know what that means: heaps of holiday-themed contests. Costume contests, pumpkin-carving contests, how-many-marshmallows-can-you-fit-in-your-mouth-at-once contests, and others proliferate this time of year. The lift in competitive spirits is especially evident on social media.
Ever wonder why some print advertisements generate an enormous response, while others seem to just fall flat? Challenger brands can’t afford to waste time and money on feeble advertisements; they need to get the most bang for their buck. Before you can create an effective advertisement, you must first understand the anatomy of an ad and what it needs to accomplish.
Do you know why 77% of all jobs are posted to LinkedIn? Ever wonder why 97% of HR/Staffing professionals use the social networking site, and 48% of recruiters post to LinkedIn exclusively?