The Role of Music in Advertising
Good jingles are catchy, informative and have the beguiling ability to ingrain themselves into your memory for life. Surely you can recall the Oscar Mayer theme song: “My bologna has a first name…” That tune taught millions of Americans how to spell a very tricky word.
Don’t Fall Into the Branding Trap
Do you know the difference between branding and brand development? This is where many Challenger Brands make a potentially fatal mistake and fall into the branding trap.
America’s Cup Brings High Profile Sponsors to San Francisco
America’s Cup is now officially underway. The more than 150 year-old boat race began Sunday, July 7th in the San Francisco Bay.
Why You Should Invest in Mobile Advertising and How to Do it Right
Nowadays, we can do just about everything on our smart phones. Get restaurant recommendations, do our banking, view the weather forecast, and even find a date all from the palm of our hand.
The Five Most Overlooked Mistakes in Marketing
The marketing and promotion of any product or service can be tough, especially for Challenger Brands up against competitors with greater resources. The objective should be to have your marketing budget generate the greatest possible return on your investment.
Are You Giving Up Too Quickly on Your Advertising?
As you begin working on your next advertising campaign you strategize the best ways to promote your project. You do your homework researching your competitors and target audience. Finally after months of planning and enthusiasm (and money), the weight is lifted and you launch your advertising campaign that includes a strategic mix of interactive and print advertising, direct mail and radio.
8 Ideas to Create Compelling Challenger Brand Blog Posts
A critical component of Challenger Brand marketing is having a powerful blog strategy. Blogs position you and your company as thought leaders and experts in your field. But as we all know, just because you write a blog, doesn’t mean that people will read it. So how do you write blog posts that are compelling and relatively easy to execute?
It’s All About How You Say It
Developing the proper marketing mix is critical to the success of Challenger Brands. Print, digital, TV, radio, direct mail and outdoor advertising can all be effective media for delivering your message to your target audience. But if your message doesn’t move your prospects, your advertising is destined for failure.