How Challenger Brands Should Run a Promotion on Social Media

social media promotion

Halloween is fast approaching, and you know what that means: heaps of holiday-themed contests. Costume contests, pumpkin-carving contests, how-many-marshmallows-can-you-fit-in-your-mouth-at-once contests, and others proliferate this time of year. The lift in competitive spirits is especially evident on social media.

How Challenger Brands Should Optimize Their LinkedIn Page

advertise on linkedin

In the 10 years that LinkedIn has been in existence, it has gone from an unknown Internet start-up to an absolutely essential marketing and recruiting tool. Both mega corporations and small businesses use LinkedIn to increase their web presence, showcase their services and recruit new employees. Plus it’s free, making it a no-brainer.

How Challenger Brands Can Get the Most Out of Facebook Advertising

facebook advertising

Social media has become a crucial component of Challenger Brand Marketing. It improves your SEO results, it’s a great way to share company updates and it builds relationships with new and existing customers. For optimal results, Challenger Brands should at least have a Facebook and a Twitter account, if not YouTube, LinkedIn, Google+ and Pinterest as well.

Are You Giving Up Too Quickly on Your Advertising?

giving up too quickly on advertising

As you begin working on your next advertising campaign you strategize the best ways to promote your project. You do your homework researching your competitors and target audience. Finally after months of planning and enthusiasm (and money), the weight is lifted and you launch your advertising campaign that includes a strategic mix of interactive and print advertising, direct mail and radio.

How Should a Challenger Brand Market Itself?

brand market itself

By now you know, it’s no secret, Gumas specializes in Challenger Brand Marketing®. Though you may have heard the term before, do you know exactly what a Challenger Brand is?