Social media has become a crucial component of Challenger Brand Marketing. It improves your SEO results, it’s a great way to share company updates and it builds relationships with new and existing customers. For optimal results, Challenger Brands should at least have a Facebook and a Twitter account, if not YouTube, LinkedIn, Google+ and Pinterest as well.
But how do you build a fan base on social media? You’ve got to advertise. Facebook recently announced that it had reached 1 million active advertisers. That’s a lot of Facebook ads. To compete, you’ll have to jump into the mix as well.
We’ve outlined five easy tips to simplify the process and help you create the most effective Facebook advertising strategy.
1. Build Relationships – The goal of Facebook is to connect people and build relationships. By advertising your company page on Facebook, you have an opportunity to reach out to individuals and create relationships. The content on your timeline and in your ads should be engaging enough to start a conversation.
2. Content – Like a billboard on the side of the freeway, your Facebook ads will be flashed to thousands of casual bystanders. Your mission is to compel them to take a second look. With limited space and a set design template, Facebook’s rigid ad format requires simplicity. Therefore, a captivating image and intriguing, concise copy is your only way to stand out.
3. Targeting Smart – When creating your ad, it’s critical to select the appropriate target audience. There is no sense in spending money to reach viewers that have no interest in your business. Focusing on age, location and education level is a good start to selecting an audience.
4. Create A Budget – Facebook allows you to pay per impression or per click. Like other online advertising services, you can set your maximum bid and hope for the best. Or consider a more intuitive option. Facebook has simplified budgeting by allowing you to set a daily ad spend and then automatically optimizing your ad to reach the largest, most relevant audience. Sometimes you may come in under your set price, but you’ll never exceed it.
5. Monitoring– You have now spent money on your ad and you want to make sure it was worth the trouble. Facebook provides reports that show how many users are interacting with your ad. If you aren’t getting the response you want, try adjusting your target or tweaking the copy. You can even run multiple campaigns at once and see which is the most effective. But remember, campaigns take time so don’t shut it down after the first week if you are not immediately seeing the expected outcome.
With these tips you are now ready to create your very own Facebook Advertising Campaign. We’d love to hear how it goes.