How Challenger Brands Should Speak to the Press
There’s no advertising exposure more credible than having a PR story featuring your company or product in a magazine, local newspaper, online or on television or radio. Many times, our clients will ask us to help train them to become better at the interview process.
How Can Challenger Brands Get Some Good PR?
Are you looking for ways to get more awareness and exposure for your company or products without having to spend a lot of money (well, who isn’t?)? Consider this public relations tactic.
The Seven Words or Phrases You Should Never Use in a Press Release