The Seven Words or Phrases You Should Never Use in a Press Release

A strong public relations strategy should always work hand-in-hand with your overall marketing and advertising strategy. The key to successful public relations is identifying the right “story hook” for the right media outlet and then presenting that story correctly to the press.

Where we see most companies’ public relations efforts stray off course is not only in their overall strategy but within the wording of their press releases.

As a whole, the press is an intelligent, above-average group. So when you or your marketing firm write your press releases, be sure that you stick to the facts with as little embellishment as possible.

So, with that said, here are the seven words or phrases that you should never include in a press release:

1. Industry-leading
2. Unique
3. Cutting-edge
4. Breakthrough
5. Revolutionary
6. World-class
7. The Best

Remember that you are writing news, not a print ad. The press is very factual. They report on the who, what, where, when and why. We have found that they will respond better to your releases when you provide them with just that.

Until next month…

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

This field is for validation purposes and should be left unchanged.

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.