How to Find Your Perfect Customer in a Haystack of Prospects
Most Challenger Brands strive to ensure that every marketing dollar is spent wisely. So how do you deliver on a promise of better targeting, increased return and complete measuring of results? For many of our clients, that answer lies within a process called customer analytics.
How Challenger Brands should use email marketing for greatest results
We all know email marketing can be an effective way to attract new customers and retain existing ones. But, as our email boxes get more and more filled with offers from everyone and their mother, email marketing is becoming less reliable for reaching the target.
Do You Know Who Your Best Customers Are?
We’ve all heard that old saying that 80% of your revenue comes from 20% of your customers. And, for the most part, that old saying is very true. That’s why it’s so important to work closely with your existing customer base – especially your best customers.
The 5 Best Ways Challenger Brands Can Measure Social Media Effectiveness
Marketing has evolved. So has the way Challenger Brands need to market themselves to stay competitive. And at the heart of every Challenger Brand strategy, there needs to sit a fully-integrated social media campaign.
Four Tradeshow Strategies Every Challenger Brand Should Know
Tradeshows can be expensive. Are they worth the investment of your company’s money and staff’s time? Depending on your specific business and marketing tactics, we find that tradeshows can be a very powerful marketing tool, if executed correctly.
10 Most Powerful Words in Advertising
Mark Twain once said, “ The difference between using the right word and almost the right word is the difference between a lightening bug and lightening.” In advertising, the idea is very similar. Imagine if you could use words in your advertising that could change your advertising from good to great!
Why your email needs to be part of your social media strategy
Recently, we have noticed that many clients look at their social media and email marketing strategies as separate programs. We believe that email needs to be part of your overall social media program and integrated together into one, very cohesive effort.
Your Customers: They’re Walking Gold Mines of Information
In our hectic day-to-day world of marketing, we sometimes forget the basics of market research and the priceless information it can deliver; not to mention all the money it can save by helping to develop more effective marketing programs.