Holiday Marketing Ideas for Challenger Brands
If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the November and December months. People are drawn to the stores like moths to a flame for their sweet, seasonal coffee drinks, pastries and gifts. It’s a one-stop shop for all your holiday needs.
3 Ways Challenger Brands Should Advertise on LinkedIn
Do you know why 77% of all jobs are posted to LinkedIn? Ever wonder why 97% of HR/Staffing professionals use the social networking site, and 48% of recruiters post to LinkedIn exclusively?
How to Design Your Marketing Materials for Maximum Results
Challenger Brands must pay close attention to every detail in order to get the most from their marketing, and that includes graphic design. All marketing materials utilize some form of graphic design. Graphic design is a critical aspect of the overall perception and image of a Challenger Brand, and it plays a key role in the success of the specific promotional materials.
The Role of Music in Advertising
Good jingles are catchy, informative and have the beguiling ability to ingrain themselves into your memory for life. Surely you can recall the Oscar Mayer theme song: “My bologna has a first name…” That tune taught millions of Americans how to spell a very tricky word.
America’s Cup Brings High Profile Sponsors to San Francisco
America’s Cup is now officially underway. The more than 150 year-old boat race began Sunday, July 7th in the San Francisco Bay.
Why You Should Invest in Mobile Advertising and How to Do it Right
Nowadays, we can do just about everything on our smart phones. Get restaurant recommendations, do our banking, view the weather forecast, and even find a date all from the palm of our hand.
Harness the Power of Trade Advertising
Simply put, trade advertising targets a specific niche. People who are serious about their industry, read trade publications to get the latest information, to learn better ways to do things and to discover new products and services.
Planning for Greater Success
One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip to consider.