Holiday Marketing Ideas for Challenger Brands

holiday marketing ideas

If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the November and December months. People are drawn to the stores like moths to a flame for their sweet, seasonal coffee drinks, pastries and gifts. It’s a one-stop shop for all your holiday needs.

How to Design Your Marketing Materials for Maximum Results

design your marketing materials

Challenger Brands must pay close attention to every detail in order to get the most from their marketing, and that includes graphic design. All marketing materials utilize some form of graphic design. Graphic design is a critical aspect of the overall perception and image of a Challenger Brand, and it plays a key role in the success of the specific promotional materials.

The Role of Music in Advertising

music in advertising

Good jingles are catchy, informative and have the beguiling ability to ingrain themselves into your memory for life. Surely you can recall the Oscar Mayer theme song: “My bologna has a first name…” That tune taught millions of Americans how to spell a very tricky word.

Harness the Power of Trade Advertising

trade advertising

Simply put, trade advertising targets a specific niche. People who are serious about their industry, read trade publications to get the latest information, to learn better ways to do things and to discover new products and services.

Planning for Greater Success

mistakes in marketing

One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip to consider.