Planning for Greater Success

One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip to consider.

Let’s say your budget allows you to purchase a full-page, full-color ad in six different publications. Instead of choosing six publications, consider only advertising in the top three publications. With the balance of the money, try including both conventional direct mail and electronic mail targeting the exact same audience.

By hitting a smaller, targeted group using multiple advertising vehicles simultaneously, in this case print, direct mail and email campaigns, you will make a bigger impact with the same ad dollars.

Also don’t forget to seek merchandising credits from your chosen publications for use in purchasing names from their database for your follow-up direct mail and e-vertising efforts. The names from these databases are almost always fresher than your internal or other purchased databases due to the requirements for frequent audits. They also guarantee that your direct mail and email campaigns will reach the same target as your print ads.

As long as you execute this strategy by utilizing the proper reach and frequency models, you should see a bigger return on your advertising investment.

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Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
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YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
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Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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