You Might be a Challenger Brand: Volume 2

might be a challenger brand

One of our most popular Challenger Brand Marketing Blogs was from a few years ago and helped marketers determine if they were indeed a Challenger Brand. You might be a Challenger Brand if you think “since 1987” is a tagline.

“Dear Gumas” – Do We Need A Tagline?

need a tagline

The following is another edition of “Dear Gumas,” our advice column for the diligent Challenger Brand Marketer. Before we review your letters for this edition, a quick note.

Dear Gumas – Volume 1

dear gumas

Like most full-service advertising agencies, we receive lots of random calls and emails from well-meaning marketers looking for some quick advice and “simple” answers to various marketing questions. We thought we’d share some of the more colorful examples in a Marketing Smart segment we like to call, “Dear Gumas.”