You Might be a Challenger Brand: Volume 2
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One of our most popular Challenger Brand Marketing Blogs was from a few years ago and helped marketers determine if they were indeed a Challenger Brand. You might be a Challenger Brand if you think “since 1987” is a tagline.
“Dear Gumas” – Do We Need A Tagline?
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The following is another edition of “Dear Gumas,” our advice column for the diligent Challenger Brand Marketer. Before we review your letters for this edition, a quick note.
Dear Gumas – Volume 1
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Like most full-service advertising agencies, we receive lots of random calls and emails from well-meaning marketers looking for some quick advice and “simple” answers to various marketing questions. We thought we’d share some of the more colorful examples in a Marketing Smart segment we like to call, “Dear Gumas.”
Why You Should Invest in Mobile Advertising and How to Do it Right
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Nowadays, we can do just about everything on our smart phones. Get restaurant recommendations, do our banking, view the weather forecast, and even find a date all from the palm of our hand.
Are You Underestimating the Power of a Competitive Analysis?
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