Are You Underestimating the Power of a Competitive Analysis?

[Most companies have the best intentions when they set out to create a marketing plan. But there is one thing that we consistently see underestimated – and, in many cases, overlooked by many in the marketing services industry. That is a thorough, non-biased competitive analysis. We are not referring to an understanding of your competition from your own perspective, but a thorough understanding of your competition through your customer’s eyes.
Here’s how we suggest you format your competitive analysis:

  1. Take your top three to five direct competitors in your category. Be sure to include yourself on that list as well.
  2. Now, pretend you are a customer looking for that product or service within your category.
  3. Start by doing a little research on each company, just like a real prospect would. Look at each company’s website. Look at any printed literature, ads, mailers or other form of communication. Do a keyword Google search. Compare creative styles and messaging. In other words, find everything you can on each company.
  4. Next, actually shop each competitor, including yourself. Go through the motions and experience that a prospect would experience. And be sure to keep a non-biased attitude, just like a customer would.
  5. Now, for the most critical part of this exercise, ask yourself, truthfully, who would you buy from and why? Warning: The truth may be eye opening.

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.