Marketing in a business-to-business arena is full of endless media options. So, how do Challenger Brands get the most return from their media strategy?
Whether you are marketing new homes, consumer electronics or high tech widgets, more and more women are now playing a primary role in the decision-making process.
Years of working with Challenger Brands have taught us valuable lessons about how to most effectively compete against better resourced marketers. We have been able to boil down our learnings into seven critical keys to marketing what every Challenger Brand must know.