[Marketing and advertising as we all know it is changing. As mass media begins to lose its impact and consumers become less susceptible to the same old clichÃ© sales messages, your marketing strategies need to adapt to these cultural shifts.
The following are some key market shifts occurring and a few marketing strategies we suggest you consider implementing on your next marketing campaign:
Your clients and prospects couldn’t care less about clichÃ© messages filled with fluff. They have real needs and want real solutions. Therefore, your messaging must clearly pitch a solution… and it must do it in a way that captures and keeps their attention. Your messaging must be engaging and straightforward.
Vertical Is Critical
The days of “one marketing campaign fits all” are fading. As media options (both traditional and online) increase, so do opportunities to more effectively target your audience with customized and relevant messages. You may find better results if you are willing to trade audience volume for targeted relevancy.
Make It Personal
The more you personalize your product offerings and sales messages, the more successful your campaigns will be. To do this, you will have to dig deeper to discover your clients’ true needs, so that you can develop culturally relevant messaging that will more effectively capture their attention. The more your product offering and sales message is tailored to each specific target niche, the better your results will be.
If you begin to shift your marketing strategies toward the trends we have outlined above, we are confident you will begin to see increased results in your brand recognition, response rates and overall ROI.
Until next month…