Understanding Your Female Audience

Whether you are marketing new homes, consumer electronics or high tech widgets, more and more women are now playing a primary role in the decision-making process.

So how do you make sure that you do not alienate women decision-makers in your marketing programs? A series of recent studies outlined some very interesting findings.

As it turns out, women, in general, are “relaters.” They see information, products and even themselves in terms of how they relate to others. Typically, women are more comfortable responding to communications that tell relevant stories.

These studies went on to outline that women, unlike men, tell stories in layers. In other words, the richness of the story’s details matter as much as the outcome.

So, as marketers, what does this mean? Many times, good advertising takes the form of a story – how your product changed someone’s life, how your service makes life easier, etc.

Knowing that stories matter as much as the outcome, here are some suggestions you might want to consider for your next advertising campaign that includes women as key decision-makers:

  • Don’t start with the ending.
  • The best stories are emotionally charged – so, make sure your marketing is too.
  • Don’t just cut to the facts – take time to tell the story.
  • Let your reader feel the impact of the relationships.
  • Make it matter.

Thoroughly understanding your target audience is essential to the success of your marketing and advertising campaigns. The more you know about who the real buyer is, the more relevant, and successful, your advertising campaign will be.

Be sure to check out our book, Marketing Smart – a collection of proven marketing strategies and tips to help Challenger Brands take on their larger competitors… and win!

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More
X

Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!


Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!