Is Twitter part of your social media marketing? Are you following best practices to build your brand and ultimately grow your business?
Halloween is fast approaching, and you know what that means: heaps of holiday-themed contests. Costume contests, pumpkin-carving contests, how-many-marshmallows-can-you-fit-in-your-mouth-at-once contests, and others proliferate this time of year. The lift in competitive spirits is especially evident on social media.
Do you know why 77% of all jobs are posted to LinkedIn? Ever wonder why 97% of HR/Staffing professionals use the social networking site, and 48% of recruiters post to LinkedIn exclusively?
Social media has become a crucial component of Challenger Brand Marketing. It improves your SEO results, it’s a great way to share company updates and it builds relationships with new and existing customers. For optimal results, Challenger Brands should at least have a Facebook and a Twitter account, if not YouTube, LinkedIn, Google+ and Pinterest as well.
If you’re like most of our clients, you do not have an issue with developing social media content that is loaded with practical advice and great ideas. After all, the reason why you are successful is because of your great ideas.
A critical component of Challenger Brand marketing is having a powerful blog strategy. Blogs position you and your company as thought leaders and experts in your field. But as we all know, just because you write a blog, doesn’t mean that people will read it. So how do you write blog posts that are compelling and relatively easy to execute?
Social media can be a powerful tool. But have you ever wondered why some posts that you thought would be extremely popular never received the traction that you expected? Maybe it wasn’t the post itself. Maybe it was the time of day that you posted it.
When it comes to managing a Challenger Brand’s social media presence, no doubt you are feeling a little overwhelmed. By now you have discovered that setting up social media accounts is the easy part.