4 Tips to Write Killer Challenger Brand Content
If you’re like most of our clients, you do not have an issue with developing social media content that is loaded with practical advice and great ideas. After all, the reason why you are successful is because of your great ideas.
How Can Challenger Brands Get Some Good PR?
Are you looking for ways to get more awareness and exposure for your company or products without having to spend a lot of money (well, who isn’t?)? Consider this public relations tactic.
It’s Not About You
We work with many different types of Challenger Brands. All of them feel that they understand their customers, their market and unique positioning. But time and time again, we see that many of them make a very common, and expensive, marketing assumption.
Understanding Your Female Audience
Whether you are marketing new homes, consumer electronics or high tech widgets, more and more women are now playing a primary role in the decision-making process.
Marketing Mistake #30: Not Hiring a CVO
Marketing Mistake #47: Selling Logic Rather than Emotion