Planning for Greater Success

mistakes in marketing

One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip to consider.

Why your email needs to be part of your social media strategy

email strategy

Recently, we have noticed that many clients look at their social media and email marketing strategies as separate programs. We believe that email needs to be part of your overall social media program and integrated together into one, very cohesive effort.