Email Marketing Terms Challenger Brands Should Know (Part 1)

To help you better understand the world of email marketing, we assembled a list of email terms you need to know. In Part 1, we will highlight marketing-specific terms, whereas in the next part, we will focus on the technical terms.
Successful Email Marketing Campaigns For Challenger Brands

Email marketing campaigns can be very powerful and cost-effective marketing tools. But, how can Challenger Brands develop a good email target list and attract more subscribers?
Planning for Greater Success

One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip to consider.
How Challenger Brands should use email marketing for greatest results

We all know email marketing can be an effective way to attract new customers and retain existing ones. But, as our email boxes get more and more filled with offers from everyone and their mother, email marketing is becoming less reliable for reaching the target.
Why your email needs to be part of your social media strategy

Recently, we have noticed that many clients look at their social media and email marketing strategies as separate programs. We believe that email needs to be part of your overall social media program and integrated together into one, very cohesive effort.
8 Tips to Help Challenger Brands Improve their e-Newsletter Results
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The Three Most Common Email Marketing Mistakes
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How to create newsletter content that gets read
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