Are Specialized Business Publications Right For Your Business?
Marketing in a business-to-business arena is full of endless media options. So, how do Challenger Brands get the most return from their media strategy?
What Makes an Effective Challenger Brand Ad?
Ever wonder why some print advertisements generate an enormous response, while others seem to just fall flat? Challenger brands can’t afford to waste time and money on feeble advertisements; they need to get the most bang for their buck. Before you can create an effective advertisement, you must first understand the anatomy of an ad and what it needs to accomplish.
Are You Giving Up Too Quickly on Your Advertising?
As you begin working on your next advertising campaign you strategize the best ways to promote your project. You do your homework researching your competitors and target audience. Finally after months of planning and enthusiasm (and money), the weight is lifted and you launch your advertising campaign that includes a strategic mix of interactive and print advertising, direct mail and radio.
It’s All About How You Say It
Developing the proper marketing mix is critical to the success of Challenger Brands. Print, digital, TV, radio, direct mail and outdoor advertising can all be effective media for delivering your message to your target audience. But if your message doesn’t move your prospects, your advertising is destined for failure.
Five Tips to Make Your Messages Sticky
How to Master the Small Space Ad
Are Your Customers Laughing Behind Your Back?
Marketing Mistake #11: Type That's Too Hard to Read