Are Your Customers Laughing Behind Your Back?

[Have you ever looked through a magazine and come across an ad that just looked bad? We all have. Now, as advertising agencies and professionals, have you ever wondered what your prospects and customers think when they come across one of your ads?
A recent study found that most print and digital ads got very bad marks from readers. The study concluded that most ads, especially those in the B2B category, have become too much like “PowerPoint slide presentation” ads.
Below are some of the highlights of this recent study. As you read through this, take an objective look at your own advertising to see if you are guilty of any of these findings:

  • 74% of the respondents said that ads try to say or show too much, so the core message gets lost.
  • 66% felt the messages were too generic and did not address specific concerns or questions of the target audience.
  • 39% felt that ads were primarily company chest pounding.
  • 28% said that ads lacked passion or emotion.
  • 20% said the approach was too safe and did not take enough creative risks to get the audience’s attention.
  • 19% believed ads contained expected stock photography or bad clip art.

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.