How to Master the Small Space Ad

[Many Challenger Brands utilizing print media can’t always afford to use full-page ads every time they advertise. Small space ads can be extremely effective. But, all too often they are executed poorly or they are not properly integrated into the overall media strategy.
Here are some tips to help you reap the benefits from tactical small space advertising:

  • You only have two to three seconds to grab the reader’s attention.
  • White space and simplicity are your best friends.
  • They have to be able to read it. Reducing the size of the type is only practical to a point. Try not to go smaller than 11-point type.
  • Use one strong single image that tells the story quickly.
  • When possible, use color for emphasis. Color will help grab attention and guide the flow of your ad for increased effectiveness.
  • Show your ad to a target sample. If they can’t understand the ad in five seconds or less, start again.

Don’t let a small advertising budget minimize your potential effectiveness. When done right, the small space ad can be a very powerful tactical tool that will help you generate more response for less. So think small and watch your profits grow.

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More
X

Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!


Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!