How do you define great advertising?
Something that’s memorable and makes you want to try out their product/service and takes you through that journey. I also have a weak spot for commercials with a good sense of humor.
What inspires your work?
Happy clients and the enjoyment of making new friends and bonding.
What do you like to do in your spare time?
I LOVE traveling and planning for it (I mean who doesn’t). You’ll find me either hiking in a national/state park, working on my backyard with my newfound love of gardening or punching bags at my boxing class.
Where were you born?
Born and raised in Abu Dhabi, UAE. My father traveled a lot for work so got to live in different countries – UAE, India, Yemen and now the United States. I’ve been all over the world.
What’s the most unusual thing you know how to do?
I’m a pop culture savant! Give me a quote from any sitcom (especially Seinfeld, Friends and Golden Girls) and I can tell you which season and what episode it’s from.
This is a tough one. If I must pick one, it would be Chan Chan by Buena Vista Social Club. I also grew up listening to Michael Jackson so any of his songs would bring me back to memory lane.