[Online video is fast becoming a very effective marketing tool. Video incorporates the power of both sight and sound so you can tell your story or describe your product with greater emphasis and emotion. Videos can be extremely effective on your website, in social media, in digital advertising campaigns, presentations, on YouTube and in numerous other strategies.
Video, as a medium, can be tricky and difficult to produce for companies that are on a budget. But just because you buy yourself a video camera doesn’t mean your videos will work. The following tips are designed to help you use videos to build your brand:
Be sure that the audience cares – Make certain what you’re saying is relevant to your target. If they don’t care, they won’t watch.
Make the visuals the star – Sure the script enhances the video, but when it comes down to it, what they remember are the visuals.
Keep the script short and simple – After you write your first script, rewrite it again, but this time make it 20 – 30% shorter. The key is to keep your script as short as possible.
Keep laser focused – Focus on just one main point. If you have a second point, be sure to include a recap so the viewer gets an opportunity to see your key points.
Write concisely – Keep your thoughts simple and your sentences short. If you want your audience to remember, the key is consolidating as much information as possible into a short, crisp sentence.
Keep ”˜em short – We live in a society of the: 30 TV spot. Most people do not have the patience to watch your video if its two – three minutes long.
Have a plan – Before you start your video, have a precise plan. Write a script. Sketch a storyboard. Do a rough recording. If you ad-lib it, it will show.
Write to your budget – Plan your video to your budget. If your budget is low, create a video that’s within that, such as a simple “talking head.” Don’t get caught in the trap of writing a difficult script that you can’t afford to realistically produce.
