[In addition to being the largest depository of videos, did you know that YouTube is now the second-largest search engine in the world?
For marketers, YouTube offers a number of opportunities to promote your business to millions of users worldwide. Because of its unique video search technology, you can easily find videos on just about any topic you need””from great vacations in Greece to how to grill the perfect hamburger, and everything in between. Just like Google search, the videos that are most relevant to the search terms show up first.
When someone searches on YouTube using a keyword that is relevant to your business, wouldn’t it be great if your company’s video showed up on the first page of the search results? How do you optimize your videos to make this happen?
Here are some of the basic strategies we use to maximize our clients’ exposure:
- Make sure that your keywords are part of your video title
- Try to keep your videos less than three minutes in length
- Optimize the description of your video with the same keyword phrases
- Make sure you use the same keyword phrases as part of the tags
- Always provide a link on your website to your video on YouTube, using an “anchor text” keyword phrase
In addition, when you post a video on YouTube, you’re able to track how many people have viewed it and what kind of comments it has received (positive or negative). You can post follow-up videos to keep the conversation going, and, if you post something clever enough to create a buzz, YouTube allows viewers to post your video to their blog or website, or pass it on to their friends.
YouTube is just one of the many tactics that you should be using in your integrated marketing program to maximize your brand’s exposure. If you don’t already have them, consider creating videos about your company. Topics could include a discussion of your company’s products or services, client testimonials, how-to demonstrations, community involvement, unique interviews or special awards, to name but a few.
Until next month…
