Are Your Employees Eroding Your Brand?

[We recently finished taking a client through our trademarked Challenger Brand Discovery process. At the end of the process, our client wisely commented that although this was the end of the process, it was really just the beginning. Now that we had discovered the client’s unique Brand position and messaging, it was their job to breathe life into their new brand to their most important audience first ”” themselves.
Developing a Challenger Brand is not just about discovering your unique positioning or messaging. It’s not about designing a new logo, tagline, or advertising campaign. Rather, it is the core of what your business is all about. It’s the distinguishing factor that makes you famous. And it must be at the forefront of everything your company does moving forward.
Making sure that everyone within your organization understands your brand position and message is critical. So how do you ensure that everyone, from the very top to the very bottom, is onboard? Here are a few strategies that we always recommend to our clients:
1. Involve your employees in the Challenger Branding process. Get them excited by telling them what you are doing and why. Ask for their opinions. Let them brainstorm ideas on how to bring the brand to life. And continually keep them informed on the process.
2. Reward the behavior you want. The best way to do this is to identify behaviors you want to see to move your Challenger Brand forward. Then let everyone know and reward it when you see it.
3. Show them why it matters. Help them understand the importance of Challenger Branding to the organization. Create measurable benchmarks that can be worked towards and then celebrated as a team.
4. Walk your talk. If you bend the rules or let things slip by, you can’t expect anything different from your team.
We strongly believe that bringing a Challenger Brand to life is only as effective as the team you have supporting it. The more conscious you are of helping them understand and value your brand, the more effective it will be. We have found that Challenger Branding elevates to a completely different level when the entire team is onboard.
Be sure to check out our new book, Marketing Smart-a collection of proven marketing strategies and tips to help Challenger Brands take on their larger competitors… and win!

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Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
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YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

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Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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