As San Francisco’s small businesses plan for reopening, they’re taking steps to ensure everyone’s health and safety. While many businesses are still choosing to stay closed due to the pandemic, others will remain closed permanently.
Most challenger brands agree that their people are their greatest asset. In many industries, the difference between organizations frequently comes down to the quality of their people.
It’s as true in business as it is in life – at the end of the day, the only thing you truly have is your word. If you lie to your peers, they won’t trust you anymore. If you call in sick when you’re not sick, your boss won’t believe you next time. And if you misrepresent your business to your customers, they won’t be customers for long.
This month, my wife celebrated a landmark birthday. And, because I love my wife and hold my more-than-30-year marriage in high regard, I will not tell you which landmark birthday this was. I wanted to get her something that was equal parts thoughtful, appropriate and physically formidable. I figured, if it’s a big birthday, the gift should be big, too.
If you’ve spent any time on Instagram in the past year, you know all about influencers. Influencers are your best shot at native advertising – in essence, it’s a paid endorsement that’s designed to look like a natural recommendation.
For the holiday season, we thought we’d share our own version of Clement Clarke Moore’s “A Visit From St. Nicholas.” In our story, it’s the night before a long-anticipated high-tech start-up launch.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.