There’s a common perception these days that challenger brands, and new businesses in general, can do their own marketing right out of the box. After all, the tools available to startups seem to be geared towards DIY types.
Challenger brands often face a stacked deck. They have to maximize their limited resources, and they have to make the most of every opportunity. Fortunately, when it comes to celebrity endorsements, it’s a level playing field. And while the bigger companies may be able to throw more money at celebrities, you have the ultimate opportunity to make an impression by wowing an individual with tremendous influence.
As we enter into another new year filled with the promise of success and prosperity, we dust off Gumas’ trusty Challenger Brand crystal ball to see what’s in store for 2018.
Life as a challenger brand can often be, well, challenging. But when it comes to marketing? Being a challenger brand is exciting! You’re not bogged down by style guides, colors and fonts you’re required to use. Your brand image is a blank slate, and it’s waiting for you to show the world who you are. What are you going to say?
Being a challenger brand means constantly looking for ways to jump in front of the competition. The good thing though, is that challenger brands have the flexibility that allows them to embrace an emerging trend in short order, in a way that the bigger companies cannot. Here are some ways challenger brands have gotten it done in 2017.
Everyone wants their videos to go viral these days. And why not? The idea of one piece of content reaching an audience of millions is absolutely every business’ dream. It’s a lottery ticket of sorts, with the grand prize being a tremendous number of eyeballs on your product – the kind of exposure that can literally transform your business overnight.
According to a study conducted by Shopify, two-thirds of people starting online stores have no defined plan for attracting customers. Think about that. You can’t buy groceries
For the holiday season, we thought we’d share our own version of Clement Clarke Moore’s “A Visit From St. Nicholas.” In our story, it’s the night before a long-anticipated high-tech start-up launch.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
