Marketing your company during good times is hard enough. But marketing your company during an economic downturn is downright unfair. So what’s a marketer with
Most challenger brands agree that their people are their greatest asset. In many industries, the difference between organizations frequently comes down to the quality of their people.
Every individual is a Challenger Brand unto themselves. They/you are tangling daily with better resourced competitors – those who are bigger, stronger, younger, smarter, better-looking, richer, thinner, more famous, better-educated, and generally more successful. We’re all doomed.
Your brand never rests. It’s “on” 25/8 and just when it feels safe to take a breather, something awful happens and your brand is rudely shaken from its slumber forced to address some calamity or another.
What’s the marketing funnel? It’s a high-level way of stratifying your various leads and prospects so that you can give each group a message that…
Author’s Assurance: Everything you’re about to read happened as written (pretty much); all quotes reflect actual conversations. In today’s Cha…
Challenger Brands have meetings, too. We’re not always busy taking down our industry gorillas, we’re often planning on how to take down our industry gorillas. And to do this, we need to gather our sharpest Challenger Brand minds and focus them on a specific or series of tasks, goals, opportunities or other end result of assembling our best and brightest. You know, a typical corporate meeting.
What’s the marketing funnel? It’s a high-level way of stratifying your various leads and prospects so that you can give each group a message that
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.