Brand managers have the potential to truly make a difference in their companies and in their industries. They enact change, they solve problems, and they help people to lead happier and more fulfilling lives.
Modern marketers have no shortage of options when it comes to deciding how to relay their advertising messages. On one level, that’s a great thing, but it’s also very dangerous.
Snapchat is truly a polarizing platform – either you’re obsessed with it or you think it’s useless. And if you’re in the latter group, you’re probably too old or out of touch to see its value.
It’s a new year – and as is typically the case, the marketing landscape is entirely new as well. Concepts like social media marketing and content marketing are no longer cutting-edge options; they’re merely standard marketing tools that advertisers should already be utilizing.
It’s as true in business as it is in life – at the end of the day, the only thing you truly have is your word. If you lie to your peers, they won’t trust you anymore. If you call in sick when you’re not sick, your boss won’t believe you next time. And if you misrepresent your business to your customers, they won’t be customers for long.
As a challenger brand, you need every edge you can get. The big shots have money, prestige, power – every advantage under the sun. This makes things very difficult for challenger brands. And yet, it’s never been easier for a challenger brand to produce effective, attention-grabbing advertising. All it takes is some technical know-how, a little creativity and an enduring dedication to the voice of the customer.
Prior to 2018, consumers and even marketers could be forgiven for not knowing that Amazon has its own advertising platform. After all, with Google and Facebook dominating the online advertising landscape, there’s little room for outside competitors.
Sometimes, too much data can be a bad thing. Digital marketing allows us to capture a virtually limitless stream of data from each individual customer – even those that don’t make purchases. The question, though, is what do you do with that data?
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.