The positive aspects of digital marketing are numerous – the ease of transmission, increased visibility and an immersive experience are just a few of the ways digital marketing improves on conventional offline marketing.
Search engine optimization has been a vital part of digital marketing for the past two decades, and SEO has shown no signs of slowing down. However, the way people search for information has begun to change, with voice search rising to prominence. Services like Siri, Alexa, and Google Assistant have changed the way people interact with their devices and, by extension, the Internet as a whole.
If you can effectively repurpose your content, you can make your investment go further. In short, you are getting more for your money when you use your developed content to reach a larger audience.
The average person expects a website to load in two seconds or less. Two out of every five people will abandon a website that takes longer than three seconds to load. Time is money – and if your website takes too long to load, it’s money you’ll be missing out on.
The best marketing is the marketing you don’t do. This isn’t to say that marketing is useless, of course. However, there’s a difference between paid advertising – which is always going to put your brand in the best possible light – and a truly honest testimonial from a satisfied customer. Those loyal brand advocates will do more for your business than any ad campaign could possibly accomplish.
What do the top players in commerce have in common? It’s not just their products that set them ahead of the pack. Instead, it’s their brands that have taken up valuable real estate in the marketplace. A sneaker is just a sneaker in most cases, but when it’s a Nike sneaker, it suddenly means a lot more to the average consumer.
As a startup, you’ve got a lot on your plate. You’re trying to refine your idea that’s going to change the world. You’re trying to find your place in the marketplace, both locally and on the Internet. And the bigger you get, the more growing pains you’re going to encounter. The startup life is a rewarding life, but it’s certainly a taxing one.
Life as a challenger brand can be a bit of a catch-22 at times. You’re constantly compared to your competition, yet you do everything you can to stand out from the big guys. You rally against the market leaders and take pride in being the little guy, but you’d love to be at the top of the food chain. You’re involved in this “me against the world” struggle against large corporations, but you know you can’t close the gap without some help from the outside.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
