If there’s one thing we know about SEO, it’s that the game constantly changes. Yesterday’s tactics are not only no longer effective, but they can put you in serious trouble with the search engines.
Although we’ve grown accustomed to referring to marketing as though it’s one all-encompassing discipline, there are many smaller factors that allow marketing to truly shine. And at the end of the day, we all want to get the word out about our products.
You only get one chance at making a good impression. And you never know who’s seeking you out for the first time. If there’s even one bad review on the Internet, it might be enough to convince someone on the fence to check out a different company.
If people can’t find your company online, there’s virtually no way to grow your business. In other words, without placement on the search engines, your company has no future.
If you’ve spent any time on Instagram in the past year, you know all about influencers. Influencers are your best shot at native advertising – in essence, it’s a paid endorsement that’s designed to look like a natural recommendation.
For the past few years, much of the marketing discussion has revolved around Millennials. As this group came of age, appealing to Millennials became a very lucrative business – even though Millennials are accused of “ruining” several industries. But if there’s one thing that’s consistent about marketing, it’s that change is always on the horizon, and so marketers must once again get to know a new group of consumers.
Want to reach your audience in an organic and powerful manner? Email is the way to go. Thanks to the prevalence of smartphones, people are checking their email more than ever. In other words, people are looking harder than ever for content with the ability to move them. Make sure it’s your content that they read.
There’s a common perception these days that challenger brands, and new businesses in general, can do their own marketing right out of the box. After all, the tools available to startups seem to be geared towards DIY types.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.