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Category: Copy

challenger brand copy

Persuasion 101: How to Write Compelling Challenger Brand Copy

January 3, 2018

Life as a challenger brand can often be, well, challenging. But when it comes to marketing? Being a challenger brand is exciting! You’re not bogged down by style guides, colors and fonts you’re required to use. Your brand image is a blank slate, and it’s waiting for you to show the world who you are. What are you going to say?

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Categories

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Who is Gumas? | Gumas Advertising
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How do you know if you're a Challenger Brand?
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YONEX PGA - Summary - FINAL w/subtitles
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What is Challenger Branding?
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How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Gumas are world class marketers – one of the leading innovators in the industry. Gumas consistently delivers breakthrough results for their clients by keeping the work collaborative, fun, leading-edge and true to the strategy.
John Doe
John DoeCEO
I can't imagine where we would be today without Gumas. They listened to our needs and single-handedly transformed our company from a so-so performer into a superstar performer using their Challenger Brand strategies. They acted like the success of our company was their success and always went beyond all of our expectations.
PETER BECKER
PETER BECKERPETER BECKER PRESIDENT, CRITICAL LOGIC
SUPER TEAM! The best marketing Team to help companies find and grow a Brand! Known and worked with them for over 15 years. The Best of the Best!
TIM O'NEILL
TIM O'NEILLPRESIDENT, NETWORK DATA
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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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