Category: Copy

challenger brand copy

Persuasion 101: How to Write Compelling Challenger Brand Copy

Life as a challenger brand can often be, well, challenging. But when it comes to marketing? Being a challenger brand is exciting! You’re not bogged down by style guides, colors and fonts you’re required to use. Your brand image is a blank slate, and it’s waiting for you to show the world who you are. What are you going to say?

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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