Email marketing remains a formidable tool for brands to build strong relationships with their customers and improve their bottom line. For challenger brands looking to
Challenger brands, by definition, are those that take on established market leaders by offering innovative and unique products or services. These brands may not have
The pandemic has altered the pattern of content consumption by audiences all over the world. Staying at home, online streaming of television, movies, and videos
If there’s one thing that’s consistent about the rules of SEO marketing trends, it’s that they’re always changing. Just when you think you’ve gotten your search engine marketing strategy figured out, Google’s algorithm changes and then you’re back to square one.
Online advertising represents both the best of times and the worst of times. On the one hand, the advantages of online advertising are abundant and obvious. It’s an effective way to send an immediate message to your desired target, giving businesses advantages in terms of turnaround time, cost and efficiency.
To say that Facebook has been through the wringer in recent years would be an extreme understatement. Privacy concerns, political influences, and general social media fatigue have all put a damper on Facebook’s stature. However, the fact is that Facebook remains the best place for marketers to generate leads.
Modern marketers have no shortage of options when it comes to deciding how to relay their advertising messages. On one level, that’s a great thing, but it’s also very dangerous.
Snapchat is truly a polarizing platform – either you’re obsessed with it or you think it’s useless. And if you’re in the latter group, you’re probably too old or out of touch to see its value.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.