Most companies have the best intentions when they set out to create a marketing plan. But there is one thing that we consistently see underestimated – and, in many cases, overlooked. That is a thorough, non-biased competitive analysis.
The marketing and promotion of any product or service can be challenging. The objective should be to have your marketing budget generate the greatest possible return on your investment. Sounds simple enough. So then, why do so many marketing plans fail to achieve this critical objective?
Who do you think your company’s most important target audience really is? Is it your main prospects? Or maybe it’s your existing customers? Both of these answers are close. But your most important audience is typically a group that most companies ignore. It’s your employees.
It’s so easy to get caught up in our day-to-day tactical work that we neglect to stop and take a good aerial view of our marketing efforts from thirty thousand feet. The following are just a few of the basic questions we feel you should ask yourself before moving forward with a marketing check-up:
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.