Category: Marketing Smart

mistakes in marketing

The Five Most Overlooked Mistakes in Marketing

The marketing and promotion of any product or service can be challenging. The objective should be to have your marketing budget generate the greatest possible return on your investment. Sounds simple enough. So then, why do so many marketing plans fail to achieve this critical objective?

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target audience

Who is Your Most Important Target Audience?

Who do you think your company’s most important target audience really is? Is it your main prospects? Or maybe it’s your existing customers? Both of these answers are close. But your most important audience is typically a group that most companies ignore. It’s your employees.

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marketing check-up

Time for a Marketing Check-up?

It’s so easy to get caught up in our day-to-day tactical work that we neglect to stop and take a good aerial view of our marketing efforts from thirty thousand feet. The following are just a few of the basic questions we feel you should ask yourself before moving forward with a marketing check-up:

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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