If you’re like most of our clients, you do not have an issue with developing social media content that is loaded with practical advice and great ideas. After all, the reason why you are successful is because of your great ideas.
As you begin working on your next advertising campaign you strategize the best ways to promote your project. You do your homework researching your competitors and target audience. Finally after months of planning and enthusiasm (and money), the weight is lifted and you launch your advertising campaign that includes a strategic mix of interactive and print advertising, direct mail and radio.
A critical component of Challenger Brand marketing is having a powerful blog strategy. Blogs position you and your company as thought leaders and experts in your field. But as we all know, just because you write a blog, doesn’t mean that people will read it. So how do you write blog posts that are compelling and relatively easy to execute?
Developing the proper marketing mix is critical to the success of Challenger Brands. Print, digital, TV, radio, direct mail and outdoor advertising can all be effective media for delivering your message to your target audience. But if your message doesn’t move your prospects, your advertising is destined for failure.
Social media can be a powerful tool. But have you ever wondered why some posts that you thought would be extremely popular never received the traction that you expected? Maybe it wasn’t the post itself. Maybe it was the time of day that you posted it.
Simply put, trade advertising targets a specific niche. People who are serious about their industry, read trade publications to get the latest information, to learn better ways to do things and to discover new products and services.
Wouldn’t it be great if everyone in your organization had exactly the same answer to the question, “What do you guys do?” An Elevator Pitch is a 30-second response to that question expertly crafted to define your company in a way that is relevant, meaningful and inspires the listener to act.
There’s no advertising exposure more credible than having a PR story featuring your company or product in a magazine, local newspaper, online or on television or radio. Many times, our clients will ask us to help train them to become better at the interview process.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.