Wouldn’t it be great if everyone in your organization had exactly the same answer to the question, “What do you guys do?” An Elevator Pitch is a 30-second response to that question expertly crafted to define your company in a way that is relevant, meaningful and inspires the listener to act.
There’s no advertising exposure more credible than having a PR story featuring your company or product in a magazine, local newspaper, online or on television or radio. Many times, our clients will ask us to help train them to become better at the interview process.
When it comes to managing a Challenger Brand’s social media presence, no doubt you are feeling a little overwhelmed. By now you have discovered that setting up social media accounts is the easy part.
Are you looking for ways to get more awareness and exposure for your company or products without having to spend a lot of money (well, who isn’t?)? Consider this public relations tactic.
Social media is a critical component to all Challenger Brand Marketing® programs. The marketing arena has changed for most companies. Your clients no longer want to be sold to – they want to be informed.
All well-written marketing materials emphasize features. Sure, it’s nice to know “the what” of a product or service, but your customers are mostly interested in “the why” of your products.
By now you know, it’s no secret, Gumas specializes in Challenger Brand Marketing®. Though you may have heard the term before, do you know exactly what a Challenger Brand is?
One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip to consider.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
