Everyone loves a good story. From Homer’s Odyssey to Superman: Man of Steel, we’ve been listening to stories for ages. A well-told narrative can capture the attention of listeners for hours, causing them to wait with bated breath for the next surprising plot twist. This is also the key to the successful positioning of a Challenger Brand.

Have you been feeling a little lackluster lately? Do your projects feel a bit uninspired? Are you tired of thinking about marketing and advertising all the time? Of course not! Advertising is the best, most interesting thing ever invented.

First the walls were painted white. Then the message The Future is Yours to Create emerged. San Franciscans who found themselves on Divisadero between Hayes and Grove in mid-August witnessed this achromatization on the sides of boutiques and cafes, the lower half of the Independent, the facade of the Harding Theater, and even the street median.

When you conduct online searches, how often do you scroll down to the bottom of the page? Do you ever visit the second page of results? If you are like most people, the answer is not very often. Search engine rankings are a crucial component of online marketing.