Do Readers Prefer Their Content Online or in Print?

[A recent study conducted by the Poynter Institute set out to take a scientific look at how most people go about reading news content, and to learn if there was a significant difference in the way they read content online versus in a printed format.
This may be the first time that a study of this type was conducted at this scale. Of all those who participated in the study, 70% said that they read their news content in either print or online format four times per week.
The study tracked their eye movements in 15-minute reading sessions. These reading sessions revealed how long readers spent with the stories they picked, as well as a host of other details regarding their reading patterns and preferences.
Here are some of the general findings:
– People are drawn to alternative story forms, such as sidebars, lists, captions, Q&A’s and timelines.
– Photos capture a lot of immediate attention.
– Real photos capture more attention than staged or studio photographs.
– 77% of the participants prefer to read their news content online.
– And nearly two-thirds of the online readers, once they selected an item to read, read all of the text.
By the way, this study was partially funded by the newspaper industry. How’s that for irony?
So how does this information affect the typical marketer? It all comes down to the quality of content. As long as you create content that is relevant, on message and valuable to your readers, they will continue to give it the time and attention it deserves.

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More
X

Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!


Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!