[A recent study set out to find what marketing tactics motivated consumers to move from “considering a purchase” to actually “making a purchase.” The results of the study are eye opening and worthy of our close attention as we all plan our next marketing campaign.
The study results are as follows:
(Note: Respondents could pick more than one influencer, so the total is more than 100%.)
1. Free sample 87.2%
2. Referral from a friend 48.5%
3. Free premium 29.4%
4. Advertising 27.2%
5. Chance to win instant major prize 16.7%
6. Packaging 10.2%
7. Direct mail 5.0%
8. Presence around town 4.6%
9. Collateral 2.4%
The results raise the question””how can you incorporate one of these tactics into your next marketing campaign to increase your results?
Until next month…
