Email Marketing or Spam?

[You can learn a lot from spam. We all get those emails selling us everything from investment opportunities in Nigeria to enhancements of every kind. No matter how we beef up our Internet filters, these emails always seem to sneak their way through into our inboxes.
So how do they get past our protection? Well, it doesn’t happen by accident. There is some very sophisticated e-marketing happening here. And one thing is for sure: they wouldn’t keep sending them if they didn’t work.
So how can you learn from their tactics to make your opt-in email programs even stronger? Here are just a few ideas:

  1. Your subject line is vital. If it isn’t compelling, you’ll get no further. Tell them why they can’t afford to stop reading.
  2. Brevity works. You don’t need to pack every fact into each email. One key message per email should be your rule of thumb.
  3. The proper frequency is critical. Sending just one piece usually doesn’t work. But sending too often can backfire. A campaign that has a consistent, branded theme is always a great way to keep your message flowing.
  4. Know your audience. Before you start, create a fictional profile of your typical buyer and try to speak directly to that person.
  5. It’s not about you, so cut straight to the benefits. No one cares about your history or how beautiful your offices are. They just want to know what you can do for them.

Naturally, we are not endorsing that you start sending spam. But there’s no reason why you can’t borrow from their proven e-marketing techniques. Just remember, use your new knowledge for good, not evil!
Until next month…

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

This field is for validation purposes and should be left unchanged.

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.