A recent study found that customers spent an average of 27% more when purchasing from uniformed employees versus when purchasing from salespeople who were not wearing uniforms.
This particular study involved ten large cellular-company retail stores. Five of the stores had uniformed sales staff, while the other five stores wore similar apparel, but without company logos.
Another similar uniform study was conducted by a large national bank. Everyone in the organization from tellers to the bank management started wearing shirts with the company logo. They found that customer attitudes improved and sales increased during their test period.
Recently, large retailers like Target, Kmart and Sears have taken notice of these studies and have mandated company golf shirts as a uniform for all their employees.
Obviously, uniforms are not practical for every company. But take a moment to look deeper into what these findings are saying. Try to brainstorm how your company could create a positive image by having your employees wear or use something that reinforces your brand.
The obvious items that come to mind would include hats, jackets, shirts and other similar apparel. But what about company coffee mugs on everyone’s desk and in the conference room for clients to use? Or a carpet in your lobby with your company’s logo? How about company note pads for your clients to use and take with them?
Be creative. Logos don’t have to be worn to be part of your clients’ daily exposure to your organization and its brand.
If you would like any further ideas, just call us.
Until next month…
