Five Common Reasons Why Advertising Campaigns Fail

Advertising by nature is extremely subjective. As a result, what seems to be a great advertising idea can turn out to be a failure. The following are five of the most common reasons we believe advertising campaigns fail.

Stretching Your Budget too Far

Understand your budget and what is realistic. We consistently see clients trying to stretch their budgets to do more than the budget will allow. Try not to spread your media buy or marketing tactics so thin that you can’t afford to repeat them liberally. It’s always better to do fewer things more often.

Got to Have it Now

There always seems to be this need for instant gratification. Effective marketing is about creating mind share. And you don’t earn that instantaneously. It is a process and part of a long-term plan. On average, you need to create anywhere between six and fifteen impressions before your prospect will seriously notice you.

Believing that You Are a Focus Group of One

Many marketers believe that their perception is unbiased and accurate. When you’re on the inside looking out, it is very difficult to be objective about your own company. It is the perception of your customers and prospects that counts. Engage in a non-biased process to discover the truth of what your customers and prospects think and want versus what you think.

Back Up Your Promises

Be wary of using hype and boastful language, such as “we have the lowest prices,” “best service” or “highest quality.” Your promises have to be believable. If you overdo it, your customers will know. And if they don’t believe you, they won’t respond.

Creative-heavy and Strategy-light

We’ve all seen those TV commercials and print ads that are very clever, but we can’t remember the brand name. Remember that your advertising can’t just be creative, it also has to be on strategy. Entertaining your audience is good, but winning their business is better.

Over the years, we have turned many of our clients’ advertising programs from failures to successes simply by watching for and correcting these types of mistakes. As obvious as the above seems, it is very easy for marketers to get caught up in any one of them. Take a few minutes to examine your current advertising to see if you are guilty of any of these common mistakes.

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.