[Companies invest a significant amount of money in their signage each year. This includes billboards, banners, tradeshow displays, building signage, vehicle signage and other similar signage designed to get a message out. And yet you’d be amazed at how ineffective much of it is.
It’s not that the signage was poorly written or produced. In fact, typically, most of it is very expensive to produce. The problem lies in the sign’s inability to be read at a distance.
To help you maximize your signage and its effectiveness, try using this handy viewing distance chart that we’ve developed to help our clients get the most from their signage.
Optimum audience viewing distance is listed below, followed by the minimum recommended letter height for maximum readability.
100 feet = 4 inches
250 feet = 10 inches
360 feet = 16 inches
500 feet = 22 inches
1,000 feet = 43 inches
1,320 feet = 57 inches
Remember that these numbers represent the minimum recommended height. Factors that may require you to bump up the size even more include color scheme, font selection and sign placement.
Don’t let your message get lost simply because you made it impossible to read. Follow these size recommendations and your signage will deliver the results you want.
Until next month…