How Challenger Brands Should Use Google+

According to HubSpot, nearly 50% of companies rate Google+ as important to their business. Just last year, 15% of marketers acquired a customer from this social channel.

With 500 million users, Google+ is the most active of all social media networks besides Facebook. But, whereas only 12% of Facebook users will see your posts on average, 100% of Google+ users will. Furthermore, with its impact on Google search, Google+ is becoming a valuable marketing resource that Challenger Brands can no longer ignore.

In case you’re not yet completely familiar with how Google+ works and how that directly affects your business, here are some highlights of the Google+ experience:

  • +1 Button: The equivalent of the Facebook “Like” button. Allows customers/fans to recommend your business, site, page or content to friends and contacts, and helps improve search results. Consider it a “word of mouth” marketing tactic.
  • Circles: This tool allows you to target specific demographics by arranging them into different groups. Create circles like vertical markets, trade show contacts, B2B, B2C, etc. You can broadcast to the world, or keep your conversations private.
  • Communities: This feature allows you to join public communities around shared interests, or create private communities to connect with the right audience. For marketers, Google+ is a great place to share tips and how-to’s, plan events and get users involved.
  • Hangouts: Through online video chat, this platform gives you the opportunity to interact directly with customers by making brand announcements, product releases, customer Q&A sessions, product tutorials or a live help desk.
  • Photos: Google+ is designed to share photos – photos are automatically enhanced to look better than ever – so use that to your advantage. Share product images, inspirations, and what’s happening with your business on a regular basis.

Creating a Google+ page for your business is easy and straightforward. Just sign up, fill out the necessary information, brand your profile and you’re minutes away from a powerful search engine optimization tool and a bigger, better sphere of brand awareness.

For more facts and figures, view the full infographic by clicking on the image below.

brans should use Google

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More
X

Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!


Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!