Is Your Brand Imploding?

[We have written frequently about how to identify your unique brand essence. We’ve also written about how you develop a brand of distinction. And we’ve written about how you effectively develop these into a powerful branding program.
But recently we were brought in to help a company figure out why their brand was losing its effectiveness in the market. What we discovered was very interesting. Their brand was actually imploding.
At Gumas, we are always preaching that a brand is much more than a logo or a tagline. Your true brand is your company’s promise. It is the one thing that makes you different. Most companies we speak with understand the power of creating the right brand. But here’s where they seem to fall short””ensuring that all of their employees understand the company’s brand essence and breathe life into it each and every day.
Here’s what we recommend:

Involve All Employees””
Ask their opinions on how to bring your brand to life, and make sure you keep them informed on all branding activity and goals.
Make It Real””Get all employees involved. Let them know how they can deliver the brand to your customers and then reward their efforts.

Show Them Why It Matters””
Help them understand the importance of branding. Create measurable benchmarks that can be worked towards and celebrated.

Lead by Example””
If you bend your own branding rules, then so will the rest of your team.
The more conscious you are of helping all of your employees understand and value your brand, the more powerful your brand will become. Don’t let your branding efforts implode. Branding elevates to a completely different level when your entire team marches in unison.
Until next month…

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More
X

Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!


Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!