[Email marketing is a very powerful tool. It not only allows you to speak to your customers and prospects one-to-one, but it is very cost effective as well.
One of the major challenges now facing online marketing comes from spam filters and your ability to create email messages that make it through to your target. ISPs, such as Yahoo, MSN, AOL and others, block millions of email messages every day based on the content of the message. These spam filters look closely at the specific words you use in your subject lines as well as the body of the messages themselves.
In an effort to help you get more of your messages past these sophisticated filters and into the email boxes of your customers and prospects, the following is a list of commonly used words and phrases that most of these filters typically flag as spam.
Words to avoid:
– As seen on
– Buy direct
– Get paid
– Order now
– Please read
– Don’t delete
– Time limited
– While supplies last
– Why pay more
– Special promotion
– Save up to
– All natural
– You’ve been selected
– Free
– Act now
– All new
– __% off
– Call now
– Subscribe now
– Earn money
– Discount
– Double your income
– You’re a winner
– Information you requested
– Stop
– No cost
– No fees
– Opportunity
– Million dollars
– Compare
– Removes
– Collect
– Amazing
– Promise You
– Credit- Loans
– Satisfaction guaranteed
– Search engine listings
– Join millions
If you try to avoid the words and phrases outlined above, you will find that your online delivery rates will increase.
Until next month…
