[Businesses spend most of their time, money and effort generating new customers. But the truth is, there are no hotter or more important business prospects than your current customers. They believed in you enough to try you once. Hopefully, they had a satisfactory experience the first time around.
It costs you 80% less to get an existing customer to purchase from you again than it does to generate a new customer. So how do you hold on to this crucial customer base?
What you need is a Customer Retention Program.
A Customer Retention Program is critical to the success of any company. Stay in touch with your customers. Reinforce that they made the right decision to work with you in the first place. Let them know what you’re doing and the new products or services you have to offer. In addition to keeping your current customers happy, they’re bound to tell a few friends about you.
If you’d like us to review your Customer Retention Program, please send us a one-page overview, and we’ll evaluate it for you.