Marketing Mistake #20: Restricting Your Focus to the Four P's

[Most everyone in marketing is familiar with the conventional wisdom of the four P’s ”” Product, Price, Place and Promotion. However, there is far more to marketing success than that. “Purpose,” “passion” and “persistence” come quickly to mind. As for passionate purpose, are you really charged by what you are doing, the company you represent, the product(s) offered, the strategy, etc.? If not, there is a high likelihood that you are not being authentic, an essential element in today’s consumer-driven economy. Lack of purpose is easily perceived by today’s savvy purchaser.
Are you being persistent? If you know you are pursuing the right people (notice we didn’t say target) in this one-to-one, human-to-human world, then being persistent will pay off. And if you are sure you are focused on the right potential, then persistence will produce results.
We invite you to let us know your favorite “P” of marketing””or select another letter in the alphabet if you so choose.

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